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The SimplyNatural™ Latex Mattress Collection

Luxurious, sustainable, all-natural latex rubber in the highest-quality natural mattress you’ll find – wrapped up in a beautiful stretch knit Organic Cotton Cover with organic cotton fill (unlike others that say they’re cotton but are really filled with a blend), plus a wool layer for even greater breathability.  And the wool serves as an all-natural flame retardant that meets all U.S. standards. (We’ve added a zipper so nothing’s hidden from view!) We use only the “greenest” components available to the industry and the most “eco friendly” product on the market.

• Hypoallergenic, naturally antibacterial, anti-dust mite and bed bugs, and resistant to mold and mildew

• Latex has natural elasticity that ensures correct position of the spine in every sleeping position.

• Excellent elasticity prevents or eliminates pain where pressure can occur, like shoulders, hips, and the back

• Excellent temperature and moisture regulating properties – not too hot, not too cold

• Long-lasting comfort and excellent durability

• Healthy air circulation

• Ecologically friendly natural product--sustainable and renewable

• Noiseless—revitalizes sleep without creaking, squeaking or spring-like noises


Experience the most luxuriant comfort and excellent full-body support when you slip into this Plush Simply Natural™ Latex Mattress, wrapped in a beautiful all natural stretch knit organic cotton mattress cover with organic cotton fill —unlike other so-called “organic” covers that use poly-blends as fill. No Dyes. Hypoallergenic. SimplyNatural™ Plush is perfect comfort for side, stomach, and back sleepers.


Not too firm, not too plush. Not too hot, not too cold. We could have named this The Goldilocks. Indulge in the extraordinary comfort and support of this beautiful Classic SimplyNatural™ Latex Mattress. The all-natural knit organic cotton mattress cover (with organic cotton fill) features a beautiful border design on the fabric. SimplyNatural™ Classic provides perfect comfort for side, stomach, and back sleepers.



Enjoy the best sleep you’ve had on this luxurious, buoyant and supportive organic latex, with elasticity that adapts perfectly to the body’s contours. Wrapped in a beautiful, zippered, Organic Cotton Stretch Knit Cover with Organic Cotton Fill. SimplyNatural™ Firm is ideal for side, stomach, and back sleepers.

12-inch Plush SimplyNatural™ Latex Mattress

10-inch Classic SimplyNatural™ Latex Mattress

8-inch Firm SimplyNatural™ Latex Mattress

The SimplyNatural™ Latex Mattress Collection

Natural rubber Latex is gathered from the milk of  the Hevea Brasiliensis rubber tree on carefully selected plantations near the equator. (Latex is not really “sap,” it’s more like milk or juice that lies right under the bark of the tree.) The trees are not harmed during tapping, and your body is not harmed during sleep from the chemicals found in many other foams. We selected the most natural product from the one of the world’s leading manufacturers of latex. All our latex is Oeko-Tex Standard 100, an independent testing system that certifies the latex is free of harmful substances. (We’re not the only one who touts our latex supplier as the best — so do unbiased industry experts.)

No latex is actually “organic.” Natural? Yes. Free of harmful chemicals? Yes. But organic? No. In processing, all rubber tree milk is mixed with additives and natural soaps for coagulation. The latex rubber is washed many times in the final steps to remove the additives, But by then it’s no longer “organic,” despite what some advertise. Ours is entirely safe All-Natural Latex. (In the marketplace there’s also synthetic latex and blended latex, but we prefer the Natural Latex.)

Latex is naturally dust mite-resistant, anti-fungal, anti-microbial, very eco friendly, and bio-degradable (after it’s enjoyed for a very long time).

Cover Me Organic

Surrounding the Natural Latex Mattress is our beautiful Organic Cotton Mattress Cover. Unlike the other “organic” cotton covers, the fill in our Organic Cotton Cover is 100% organic cotton — through and through, and it’s made in the U.S.A. We examined many other so-called “organic” cotton mattress covers and found the fill to be a blend. Not ours. And we line our stretch knit Organic Cotton Mattress Cover with a layer of wool that serves as a natural FR solution. No chemical flame retardants needed to meet safety regulations. And wool naturally enhances breathability and absorbs moisture.

As with all of our mattresses, we offer complete flexibility for the needs of your market.

Firmness, height, and fabric design can be customized to the needs of any market.

Rush Mattresses are proudly made in the U.S.A.